The Medical Marketing Co-ordinator is responsible for supporting the planning and execution of all Medical marketing activities that are required to deliver the business objectives and help position the Medical brand as a regional industry leader.

The Officer reports to the Divisional Manager, while working closely with the Medical Brand managers and Medical Representatives to enable marketing activities for their customers, suppliers and stakeholders are implemented within the respective brand guidelines and the AAL brand Footprint.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Digital communication

Ø Collaborate with business managers to develop relevant content based on events, trainings and conferences as well as innovative technologies from their supplier partners and customers

Ø Provide guidance to in house graphic artist for creative social media content and other communication modalities as needed

Ø Post and monitor content on social media

Ø Develop Email marketing content within house graphic artist to distribute to specific databases

Ø Complete basic maintenance to website where product information and images need to be updated

Event Planning and execution:

Ø Work with commercial team to plan and execute events based on designated SOPs for scheduled training, meetings and conferences with customers, supplier and other stakeholders.

Ø Work with in house facilities and IT teams as well as 3^rd party contractors to Ensure that event preparations are made for: catering, room layout and decorations, registration of participants, stationery, IT requirements and photography/ recording as required

Ø Liaise with offsite training, meeting and event organizers to ensure that execution is done with excellence

Ø Work with in house graphic artist and third-party contractors to develop advertising, display and promotional materials for events and conferences

Ø Provide the Quality/ compliance team with full details of sponsorship requests to seek all necessary compliance authorization before executing events.

Database Management

Ø Create and manage comprehensive database of customers by specialty, target audience and market – domestic as well as export

Marketing Materials

Ø Work with medical team and 3^rd party contractors to develop educational/ product/ training brochure for customers, suppliers and stakeholders that are aligned to AAL and supplier brand guidelines

Ø Collaborate with Medical brand team to develop annual wall and desk planners in alignment with all supplier brand guidelines for distribution to customers in local and export by November of each year.

Ø Work with Divisional Manager and 3^rd party contractors to secure end of year customer appreciation tokens

Ø Ensure compliance with SOPs for purchasing materials via 3^rd party contractors from service request to payments.

Ø Organize, create inventory listing and manage the Medical Marketing storage room

WORK ENVIRONMENT

Seventy percent (70%) of the work is performed in the office. Thirty percent (30%) is in the field with customers and stakeholders for training, events and conferences

EDUCATION

Education: B Sc from an accredited university in Marketing or Business Administration.

WORK EXPERIENCE

At least two years in Marketing or sales or a combination, work in a medical company would be an asset.

OTHER REQUIREMENTS

Mental Demands: Capacity to calculate, analyze, create, compare, coordinate, negotiate, observe, and plan. Self-starter and organized. Capacity to establish positive interpersonal relations. Interact effectively with people. Memorizes details and ideas. Work under time pressure. Works in office and field without ongoing direct supervision. Attention to detail. Sense of urgency.

Skills:

Social media -Verbal and written Communication – Computer skills in Microsoft Office program – Event planning – Willingness to learn and be trained in new skills – Develop general understanding of Medical brands and customers - Spanish language would be an asset

Mobility and availability:

Willing to travel, available to provide on call support during weekends and after working hours. Willing to work irregular hours and holidays when necessary. Valid driver’s license and a car in good condition.

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Medical Marketing Co-ordinator